Applying the principles of Customer Relationship Management to the world of social care systems
Driven by the needs of an ageing population, budget restraints, and higher expectations from citizens, the move towards self-directed and personalised care is radically changing the way social care services are commissioned and provided. What is needed are flexible information systems that deliver significant productivity and efficiency benefits, with tools that empower the public to take control of their lives.
Delivering better customer service to social care users
We see the move towards self-directed care as primarily being about delivering better customer service to social care users. We believe social care users should be regarded as customers of their local councils – in control of their own social care needs, deciding how they access services and how available funding should be spent. This is why we have chosen to build a social care platform, CareDirector, that views them as such and apply customer service technology to social care.
Moving away from the constraints of proprietary social care systems
Social care will remain in a transition stage for a few years yet. It is also likely that social care providers will develop local approaches to meet the specifics of local need. Today’s proprietary social care management systems are often seen as difficult to use, slow to respond to change and expensive to operate and maintain. Because it is built on Microsoft Dynamics CRM, CareDirector provides an agile and flexible customer service approach that outperforms proprietary social care systems.
A unique customer service approach to social care
We are the first and only social care systems and software company to offer a social care solution based on world leading customer relationship technology from Microsoft. We are a social care specialist since 1997 with more than 70 local authority customers and unrivalled understanding of the revolution taking place in the delivery and management of social care. Learn more about who we are…
Applying customer service principles to social care
Learn why a new IT approach is needed to meet the challenges posed by self-directed and personalised social care